Startup Showcase

Pitch your idea

29. April 2021
 WBZ – St. Gallen

Institute of Retail Management –

Gottlieb Duttweiler Lehrstuhl


Networking and competition at the same time turn the IRM Retail Startup Showcase 2021 into a must!

The Startup Showcase offers a unique event for the retail and consumer goods industry, where retail researchers, managers and investors from the DACH region network with promising founders - selected by our top-class jury.


The program combines thematic inputs such as keynote speeches by top managers, exciting pitches by founders and interactive networking elements with Bürli & Bier. We open the competition for start-ups from three central areas [logistics & procurement; consumer goods & product innovations; shopping experience, customer inspiration & technology], which are relevant for both retail and the consumer goods industry. The 10 most convincing start-ups are allowed to impress the jury with their business model in a pitch on site.


Our top-class jury consists of experts from the retail sector, the FMCG industry and venture capitalists. They will evaluate the start-up pitches according to three investment criteria [financial value, organizational value and added value for the customer].

Apply with your creative pitch deck and a short letter of motivation via e-mail. Just click on the Apply Now Button. The closing date for applications is 31 March 2021.


Startup Award


10 startups present their business plan for 20 minutes each, including Q&A


Prize money of 3'000 CHF for the pitch winner


Accreditation as Top Swiss Retail Startup © [Certificate by IRM]


Membership in the coaching network of the IRM, consisting of jury members and partners of the IRM-HSG


Experts from the retail, FMCG and venture capital sectors form the exclusive jury

Dr. Carole Ackermann
Founder – Diamondscull
Claudia Baumgart
Investment Managerin – Scail Capital
Dr. Dieter Berninghaus
Chairman – SIGNA Group
Roland Brack
Founder –
Dr. Felix Brunner
CEO – Sparrow Ventures
Jérôme Gilg
CEO – Manor
Ekaterina Herzig
Vice President Strategy – McDonald's
Prof. Thomas Rudolph
Director – IRM
Florian Schweitzer
Co-Founder – btov Partners
Show More





We are looking forward to exciting start-ups and innovative business models. Apply now with your Pitch Deck and secure your spot.

Our adress

Universität St.Gallen
Forschungszentrum für Handelsmanagement (IRM-HSG)
Gottlieb Duttweiler Lehrstuhl
Dufourstrasse 40a
CH-9000 St.Gallen

Give us a call

Tel.: +41 71 224 28 56
Fax: +41 71 224 71 94

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© 2020 Institute of Retail Management, University of St.Gallen, Switzerland